Assistant Professor
School of Commerce and Management
Mr.Praveen Kumar Pandey is a Dynamic Assistant Professor in the School of Commerce and Management. His academic journey has been enriched by the completion of a Dual Specialisation MBA in Marketing and HRM from the prestigious School of Business Studies at Sharda University in Uttar Pradesh. Prior to that, He has earned a Bachelor of Commerce (Hons) degree in Accounting and Finance from the esteemed Goenka College of Commerce and Business Administration under the University of Calcutta.
He is currently pursuing a Ph.D in Management from Manav Rachna International Institute of Research & Studies and has authored more than 50 research papers in the field of Management, with 29 papers already published in reputable journals. His expertise and interest encompass a diverse range of areas in service management and marketing, including service branding and positioning, customer relationship management (CRM), service recovery, customer engagement and co-creation, service marketing in the digital age, service leadership, and employee engagement, healthcare service marketing, and service analytics and Big Data.
Books Chapters –
Springer Publication
Taylor & Francis Publication
Elsevier Publication
Editor –
Manuscript Reviewer (Reviewed more than 40 Research Papers up till yet)
Funding Project –
1) Brought the Research Funding as a Grant of Rs 1,50,000/- from ICSSR for the International Conference held on 03rd – 04th, November, 2023.
2) Proposed the Research Funding as a Deputy Director for the Grant of Rs 5,50,000/- from ICSSR for International Workshop for FY 2024 – 25.
3) Proposed the Research Funding as a Co – PI for the Grant of Rs 10,00,000/- from ICSSR for Seed Money Project for FY 2024 – 25.
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