Green marketing, also known as sustainable marketing or eco-marketing, involves promoting products and services that are environmentally friendly and socially responsible. It aims to appeal to environmentally conscious consumers, reduce negative environmental impacts, and promote sustainability. Here’s a complete guide to green marketing:
Green marketing refers to selling products or services by highlighting their environmental benefits. Some call it eco-marketing or environmental marketing, and consumers recognize such brands by terms like “organic,” “eco-friendly,” “recyclable,” or “sustainable”. It is involves integrating environmental considerations into various aspects of marketing strategy, including product design, packaging, distribution, promotion, and pricing.
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Conclusion-
Green marketing represents a strategic imperative for businesses looking to thrive in an increasingly environmentally conscious marketplace. By embracing sustainability as a core value and implementing green marketing strategies, companies can not only attract eco-conscious consumers but also drive innovation, reduce costs, and enhance brand reputation. As consumer preferences continue to evolve, businesses that prioritize environmental responsibility will be best positioned to succeed in the long run, contributing to a more sustainable future for generations to come.
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From
Ms. Shivangi Priya
Research Assistant
School of Commerce and Management
Lingaya’s Vidyapeeth
Top B.Com Colleges in Faridabad
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